nēum
Shinola is a lifestyle brand that highly values enhancing users' quality of life through the quality of products. I was challenged to expand Shinola's product line by designing innovative product services; exploring new ideas and new user groups.
In this project, I propose a new product service that gives a seamless and holistic mindfulness meditation experience in urban life. The project emphasizes discovering different ways to interact with physical objects.
[14 weeks / 2020 / Under the guidance of Frido Beisert]
Industrial Design / Creative Direction / Product System / Interaction
X
Mindfulness: Mental health for the Urban life.
Mindfulness is a form of meditation that focuses on breathing and concentration to look after one’s state of mind.
*This project has no direct affliation with the brand.
MARKET SIZE
Trending Now
With the growing attention to the keyword “mindfulness”, a lot of people find apps to help guide their meditation practice.
High Interest
The number of people practicing meditation has tripled. (2012- 2019)
*National Center for Biotechnology Information
Increased Value
The value of the mindfulness market is set to double by 2022.
*The Good Body
Various Apps
About 52M people are using apps to practice mindfulness meditation.
*Meditation App Statistics to Know in 2020 by Appinventiv
PROBLEM
Distraction
However, the device that plays the content is also highly distracting, hindering people from achieving their meditation goal.
It takes about 23m 15sec to get back to the deep focus once you have been distracted.
*Screen Time Statistics 2020 by Elite Content Marketer
OPPORTUNITY AREA
*Beginning
Start getting into the immersive place of mind.
Middle
Fully immersed.
End
Getting out of meditation.
How might we reduce all the unintended distractions and seamlessly get into mindfulness?
SOLUTION
What if we can utilize gestures to start mindfulness meditation?
Reimagine the way we enter our state of mind.
Tactile interfaces reimagined for mindfulness meditation.
DESIGN DIRECTION
Calm, soft, quiet
The soothing texture takes inspiration from the zen garden. Calm and quiet senses bring through natural colors and soft surfaces.
01. Break
02. Home
03. Walk
PRODUCT SERIES
A desktop interface for your workplace. Best used during your break time.
A wall-mounted interface for your bedroom. Best used for daily morning & night meditation.
A wearable interface for outdoors. Best used for walking meditation.
HOW IT WORKS
Touch it to hear, blow air for aroma
Built with conductive fabric that captures your hand motions and heat, neum brings relaxing aroma and sounds to the present moment.
PRODUCT SYSTEM
01. Break
01. Break
02. Home
03. Walk
PROCESS
Gesture Interaction
Exploring with mockups to find seamless, natural gestures.
Gesture 1
Gesture 2
Gesture 3
Refill aroma oil
Meditation with aroma helps you reduce stress and increase sleep quality. Choose the desired scent and put it onto the pad.
PROCESS
Designing User Experience & Forms
Working with low-fidelity cardboard mockups helped me test user scenarios and determine the right size and physical interactions.
Evolution from angular mechanical top surface to smooth curved surface.
01. Break
02. Home
