Me time Home
During the isolation period of the global pandemic, we suddenly experienced a new solitary time at home and learned how to appreciate having completely disconnected alone time.
Me time is a brand that finds solitary personal time in a day post-pandemic at home. People Me timing step out of the highly depressive and anxious domain of mind, instead, find inner peace by persistently embracing the silent moment in their typical day. This project discovers a set of product design solutions for the Me time.
[14 weeks / 2021 / Under guidance of Rob Ball, Chiara Ferrari]
Industrial Design / Brand Identity / Creative Direction
BACKGROUND
Amid distress, anxiety, and loneliness… what helped us go through the unorthodox period was: Embracing the silence of every day.
MANIFESTO
MATERIAL DIRECTION
FORM DIRECTION
COLOR DIRECTION
IDEAS
FINAL DESIGN
“Sunlight comes down to you, from the top of the tree to close to the ground.”
MORE PROCESS
Thanks for watching :)